ZERA Launches Electric Vehicle Initiative, Opening New Opportunities for Clean Energy and Economic Growth




Dar es Salaam, March 6, 2026

The Government, in collaboration with stakeholders in the energy and transport sectors, has welcomed the launch of an electric vehicle initiative by ZERA, describing it as a significant step toward promoting clean energy use, strengthening the national economy, and creating new employment opportunities for Tanzanians.

The launch event took place in Dar es Salaam at the Serena Hotel, where the company announced plans to introduce and promote the use of electric vehicles in the country as a modern and sustainable transport solution.

Speaking during the event, the Permanent Secretary in the Ministry of Energy, Felchesmi Mramba, who served as the guest of honor, said the transition to electric mobility is part of the national strategy to increase productive use of electricity while reducing dependence on imported petroleum products.

He noted that Tanzania continues to expand electricity generation and access, making the transport electrification sector an important opportunity to increase the use of electricity for both economic and social development.

“Electric vehicles are not a short-term trend, but a strategic direction that can help reduce transport costs, protect the environment, and open new employment opportunities through emerging industries and technologies,” he said.

According to research by the United Nations Environment Programme, electric mobility significantly lowers operational costs. An assessment conducted in Tanzania shows that transporting goods using a petrol motorcycle costs about TSh 31,000 per day, while an electric motorcycle costs approximately TSh 3,000 per day.




Meanwhile, the Chief Executive Officer of ZERA, Emmanuel Kazimoto, said the company aims to build a comprehensive electric mobility ecosystem in the country. This includes vehicle supply, installation of charging infrastructure, consultancy services for companies transitioning their fleets to electric vehicles, and maintenance services.

He explained that in the initial phase, the company has imported several electric vehicles for demonstration and pilot use, including passenger vehicles and small buses suitable for urban transport.

Kazimoto added that the company’s roadmap will begin with importing Completely Built Units (CBU), followed by Semi-Knocked Down (SKD) units to enhance the involvement of local experts, and eventually establishing local assembly operations in Tanzania.

The initiative is also being implemented in collaboration with various stakeholders, including the Tanzania Electric Supply Company, particularly in areas related to energy supply and the development of electric vehicle charging infrastructure.

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